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Bespoke handcrafted cakes and favours
London based

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Our History

First established in 2015, Gem; known to her friends as being "the creative one" after being asked to make and design wedding favours for a friends big day decided to dip her toe in the waters and turn her creativity into a business. Word of mouth has been JTG's biggest platform with clients recommending the unique service offered to their friends and family.

With a successful first couple of years trading both online and via a local farmers market JTG expanded its options offering cakes as well as favours. 

At Just The Gem, we take pride in the fact that we offer a wholly unique personalised service, which is tailor-made for each and every customer. With no project too big or too small, we work with you to create the perfect finishing touches to dazzle and impress your guests, with our handcrafted keepsakes.

We are your one stop shop when it comes to sourcing cakes and favours for your up and coming event, your wish is literally our command.

Upon expansion JTG is also now offering a corporate service, allowing large companies to have their logo branded tasty treats for any type of event or function.

We also regularly showcase our favours at local events, sign up to our news letter for your opportunity to see and sample what we have on offer.



Mon - Fri: 9am - 6pm
Sat: 10am - 4pm
Sun: 10am - 4pm



Winchmore Hill, London


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